Backlash Industriel specializes in the design, manufacture and distribution of high end wine gear sets that include stoppers, collars and coasters for wine bottles, bartender measures and wine glass charms. The designs are based on an engineer’s fascination with the design and precision of mechanical parts in industry. Since the owner was selling limited editions, PayPal was selected to facilitate sales. The site design evokes the precision of machine parts with color from the rubber gaskets of the wine bottle coasters used as accents. Flash-based slide shows were used to showcase the pieces. In addition to the website, we also created a print brochure, sticker and online ads to market the products.